Sales Strategist for Female Entrepreneurs, Podcast host, and the heart behind Grit & Tenacity
Hey Girlfriend! I’m Gwen, Founder and CEO of Grit & Tenacity Consulting, a sales strategist, speaker, and host of The Reigning Queen Podcast. With more than 20 years of experience in sales, business strategy, coaching, and growth—and an MBA with a focus on buyer psychology—I help service-based women entrepreneurs turn conversations into confident clients.
My approach challenges the traditional idea that successful selling requires pressure, persuasion, or a perfectly scripted pitch. Instead, I teach women to lead sales conversations with authenticity, curiosity, confidence, and a genuine desire to help.
Through private consulting, sales intensives, group programs, speaking, and live coaching, Gwen helps entrepreneurs clarify their value, strengthen their pricing, improve discovery and sales conversations, and build repeatable systems that create sustainable revenue.
Gwen is also the host of The Reigning Queen Podcast, a platform dedicated to amplifying the voices, expertise, and stories of women in business.
At the heart of Gwen's work is a simple belief: when women become confident in their ability to sell, they gain more than revenue—they gain choices, freedom, influence, and the ability to create lasting impact
Show up with confidence and authenticity to win more clients
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Show up with confidence and authenticity to win more clients ∙
Like most, I didn’t aspire to be in sales. In fact, I spent most of my career running from it…
Sales used to feel like something you had to trick people into—a slimy, hard grind with no fun and only short-lived wins. It was a last resort and certainly not a role anyone admired. I bet you're picturing a used car salesman right now—I know I did!
But I couldn’t have been more wrong, and if you’re thinking that, so are you! Selling is where the magic happens. It’s where you help someone solve a problem, bridge a gap, or even transform their life. Sales is what keeps the world turning. And guess what? You're already doing it!
With over 20 years of corporate experience and an MBA under my belt, I found myself thriving and shattering belief barriers in a high-visibility sales role. My secret sauce? ME! And your secret sauce? YOU!
Ladies, selling shouldn’t feel "icky".
I've seen both sides of selling—the icky, uncomfortable kind and the kind that sets your soul on fire. The bad kind feels forced and awkward, but the good kind? That's when you know you're making a real difference in someone’s life. It flows naturally, with little resistance, and years later, people remember you because of how you made them feel.
Ladies, selling shouldn’t feel "icky"! I can help you boost your sales with confidence by tapping into your authentic self and building sales habits that feel good for both you and your customers.
Grab your free guide >>
“Just tell me what to say during my sales conversations”
Take control of your sales conversations with confidence…..
Build trust, clarity, and confidence with your future clients for AN easy yes through your sales conversations.
STEP 01.
Book a sales boost strategy call today
STEP 02.
Work with me 1:1 in my proven successful Confident Sales Accelerator Framework
STEP 3.
Gain clarity & confidence in what you’re selling and why they need it through your offerings, pricing & ability to communicate your value, closing more sales and increasing profits
Hi, I’m Gwen….
I'm a mom to a 11-year-old boy, a wife to my amazing husband—we just celebrated 12 years— a daughter and friend.
I’m someone who’s experienced "life" from an early age. I was protected my whole life, with good intentions, but constantly steered toward the safe route. I believe in faith, that everything happens for a reason, and that every valley holds a lesson to guide us to the next peak.
Self-reflection and the courage to pivot take guts, and having a mentor or coach is one of the most valuable resources we can have.
Now in my 40s, I confidently know who I am. I surround myself with women who are as real and authentic as I am and who offer new perspectives when needed. I’m a values-driven person, striving every day to show up authentically in all aspects of life, knowing that my word is everything.
If others can't trust that, then I have nothing.